Naomi Campbell, Gisele Bündchen, Adriana Lima return to Victoria’s Secret in new marketing campaign

Earth to Angels.

Victoria’s Secret has introduced again a few of its most well-known fashions because the model introduced the debut of its new The Icon by Victoria’s Secret assortment Wednesday, together with Gisele Bündchen, Naomi Campbell, Adriana Lima and Candice Swanepoel.

The 4 stars had been beforehand often known as Victoria’s Secret Angels earlier than the underwear firm underwent a significant rebranding and overhaul in 2020 after a lot controversy.

Lima beforehand rejoined Victoria’s Secret for a fragrance marketing campaign earlier this 12 months after formally retiring from the corporate in 2018 whereas Bündchen and Campbell haven’t walked the runway for the model since 2005.

Swanepoel lasted the longest at VS, remaining an Angel till the present was cancelled in 2019.


Gisele Bündchen
Gisele Bündchen has made her return to Victoria’s Secret for the retailer’s newest assortment.
Victoria’s Secret

Adriana Lima
Adriana Lima rejoined Victoria’s Secret earlier this 12 months after retiring in 2018.
Victoria’s Secret

Fashions Hailey Bieber, Emily Ratajkowski, Paloma Elsesser, Sui He and Adut Akech all additionally star within the new marketing campaign, sporting the gathering — which drops Thursday however is out there now for members of the model’s loyalty program — within the retailer’s attractive adverts, which had been shot by photographer Mikael Jansson.

In a single photograph, Campbell joins Akech within the Icon by Victoria’s Secret Push-Up Demi Bra ($55), with the legendary catwalk queen carrying a black fashion of the bra with a string thong ($19) whereas Akech wears a sizzling pink model with an identical lace cheeky panty ($19).


Adut Akech, Naomi Campbell
Adut Akech and Naomi Campbell exhibit their lingerie in one of many adverts.
Victoria’s Secret

Hailey Bieber
Hailey Bieber rocks an edgy look within the marketing campaign.
Victoria’s Secret

Emily Ratajkowski
Emily Ratajkowski exhibits off an all-black look with a gown.
Victoria’s Secret

Gisele — who debuted one other marketing campaign this week for footwear model Arezzo — sports activities a basic black set that includes the model’s cheeky panty in her black-and-white solo shot, whereas Bieber fashions a daring garter thong panty ($40) together with fishnet thigh-highs ($35) in her advert.

In the meantime, Ratajkowski rocks a black strappy panty ($30) and matching satin gown ($100) along with her Icon push-up bra.

In keeping with the model, the bra “includes a first-of-its-kind lifting and shaping know-how that’s personalized to reinforce the wearer’s pure form” and contains convertible straps and a signature lace sample “that disappears beneath garments.”


Adut Akech, Adriana Lima, Hailey Bieber
The bras and panties are available in a variety of skin-colored hues.
Victoria’s Secret

Candice Swanepoel and Emily Ratajkowski went with purple lingerie for one advert.
Victoria’s Secret

Naomi Campbell
Campbell confirmed off a basic black set.
Victoria’s Secret

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The gathering contains sizes starting from 32A-44DDD and XS-XXL in impartial hues in addition to enjoyable shades like pink and deep inexperienced.

Together with starring within the sultry new adverts, Victoria’s Secret introduced that “choose expertise from the marketing campaign” may even be strolling within the Victoria’s Secret World Tour, the model’s reimagined trend present.

Streaming on Amazon Prime September 26, the half trend present, half documentary will embody a efficiency by Doja Cat, who wears a daring see-through search for this system.